The Way up with guy Raz
With the How I Built This podcast, Guy Raz established himself as one of the most trusted voices in business journalism. Every week, he sat down with industry leaders behind global success stories. We pitched a change of pace — a limited series that put him face to face with small businesses on the rise. Across seven episodes, Guy charted the defining moments of a seller’s business journey as they navigated the way up. I served as lead copywriter for the project from pre-pro to post. I conducted preliminary interviews and research, compiled seller sheets, wrote scripts for the teaser and trailer, and managed paper edits for every episode, social cut down and post. The content marketing series increased brand awareness by 15.3% and drove 1.2M unique visitors to The Bottom Line.
Brand: Square I CW: Sasha Galkin I AD: Ryan Garber | CD: Jonathan Skale | P: Melanie Wells
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